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The #1 Rule of Marketing? Listen.

Recently, I was lurking in a Facebook group for small business owners. A lot of the same discussions come up regularly. People are searching for a particular service, they ask for recommendations, or they shout offers from the rooftops hoping that somebody will...
Quick Words on Flashing Lights and Belonging

Quick Words on Flashing Lights and Belonging

My daughter is in elementary school. Each morning we drive near the school, then walk the rest of the way. It’s a wonderful way to start our morning – a walk and talk on the way to school? It’s blissful. This morning, though, the traffic was much worse than...