A Change Of Focus: From Websites to Digital Strategy

Business is an interesting thing - especially when you do creative work, as I’m sure you know. I’ve been building websites for nearly 12 years - longer than I’ve known my husband! It’s been a significant part of my life. One that I love and hold very dear to my heart....

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WordPress 5.0 – Here’s everything you need to know!

WordPress 5.0 is scheduled for release today! This release is a big one, and WordPress professionals like me have been anticipating this update for months now. Let's get right to it. Here's what you need to know about the release of WordPress 5.0: WordPress 5.0...

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The #1 Rule of Marketing? Listen.

Recently, I was lurking in a Facebook group for small business owners. A lot of the same discussions come up regularly. People are searching for a particular service, they ask for recommendations, or they shout offers from the rooftops hoping that somebody will...

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What are social media KPIs? (and how should I use them?

I was on the phone with a potential client recently when the topic of KPIs came up. One of my favorite questions to ask when I'm on a call is what KPIs are being tracked. It usually gives me a good idea of what's being watched, and what is perhaps a little...

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Quick Words on Flashing Lights and Belonging

My daughter is in elementary school. Each morning we drive near the school, then walk the rest of the way. It’s a wonderful way to start our morning - a walk and talk on the way to school? It’s blissful. This morning, though, the traffic was much worse than usual. As...

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The One-Two Punch Cure for Imposter Syndrome

I was in a deep discussion recently with a dear friend when the topic of imposter syndrome came bubbling up. If you’re any kind of professional, you probably know the symptoms well… a sinking feeling that you’re going to be found out as a fraud? That everyone will...

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Failure Is Your Friend

I volunteer in a religious organization that serves 12-18 year old girls. We meet twice weekly, once for a lesson and once for an activity. The girls are usually there willingly, but some are there out of obligation. One of the programs in place to help the girls is...

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