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What is digital marketing?

One of the questions I get from new business owners (or even experienced business owners who are ready to branch out) is "What is digital marketing?" It's a great question, and a fair one too. Here's the simplest explanation: Digital Marketing is any marketing that...

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My 3 Strategies For Combatting Holiday Chaos

I'm a business owner. And a mom. And a volunteer. And a wife. And a daughter. And a sister. And a sister-in-law. And an auntie. And... the list goes on and on and on. I have no doubt your list is the same. You're probably everything to everyone, and you are probably...

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A Change Of Focus: From Websites to Digital Strategy

Business is an interesting thing - especially when you do creative work, as I’m sure you know. I’ve been building websites for nearly 12 years - longer than I’ve known my husband! It’s been a significant part of my life. One that I love and hold very dear to my heart....

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WordPress 5.0 – Here’s everything you need to know!

WordPress 5.0 is scheduled for release today! This release is a big one, and WordPress professionals like me have been anticipating this update for months now. Let's get right to it. Here's what you need to know about the release of WordPress 5.0: WordPress 5.0...

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The #1 Rule of Marketing? Listen.

Recently, I was lurking in a Facebook group for small business owners. A lot of the same discussions come up regularly. People are searching for a particular service, they ask for recommendations, or they shout offers from the rooftops hoping that somebody will...

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What are social media KPIs? (and how should I use them?

I was on the phone with a potential client recently when the topic of KPIs came up. One of my favorite questions to ask when I'm on a call is what KPIs are being tracked. It usually gives me a good idea of what's being watched, and what is perhaps a little...

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Quick Words on Flashing Lights and Belonging

My daughter is in elementary school. Each morning we drive near the school, then walk the rest of the way. It’s a wonderful way to start our morning - a walk and talk on the way to school? It’s blissful. This morning, though, the traffic was much worse than usual. As...

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