The #1 Rule of Marketing? Listen.

Recently, I was lurking in a Facebook group for small business owners. A lot of the same discussions come up regularly. People are searching for a particular service, they ask for recommendations, or they shout offers from the rooftops hoping that somebody will listen. One of the questions that comes up all the time is […]

5 Quick Tips to Create a Great Last Minute Black Friday Deal

I was asked recently my best advice for last-minute Black Friday deals. Not in finding deals, but in creating them. Maybe Thanksgiving kind of snuck up on you, and you realized as you were out buying your turkey that you totally spaced prepping anything for Black Friday. Or Small Business Saturday. Or Cyber Monday. Or […]

What are social media KPIs? (and how should I use them?

I was on the phone with a potential client recently when the topic of KPIs came up. One of my favorite questions to ask when I’m on a call is what KPIs are being tracked. It usually gives me a good idea of what’s being watched, and what is perhaps a little misunderstood. So we […]

Quick Words on Flashing Lights and Belonging

My daughter is in elementary school. Each morning we drive near the school, then walk the rest of the way. It’s a wonderful way to start our morning – a walk and talk on the way to school? It’s blissful. This morning, though, the traffic was much worse than usual. As we turned left via […]

The One-Two Punch Cure for Imposter Syndrome

I was in a deep discussion recently with a dear friend when the topic of imposter syndrome came bubbling up. If you’re any kind of professional, you probably know the symptoms well… a sinking feeling that you’re going to be found out as a fraud? That everyone will realize you’re a big fat phony and […]

Failure Is Your Friend

I volunteer in a religious organization that serves 12-18 year old girls. We meet twice weekly, once for a lesson and once for an activity. The girls are usually there willingly, but some are there out of obligation. One of the programs in place to help the girls is focused on personal progression. There are […]